Today was the day – we finally met our clients for and with whom we will work during the next four weeks. Together with my partners in crime Weiwei Chen (China) and Juan Pablo Gomez (Mexico) we went to a local Ethiopian company called iDE to get our assignment started.
iDE Ethiopia is a non-government, non-profit organization which has been operational in Ethiopia for the last 10 years. iDE’s main objective is to reduce poverty and sustainably improve the food security and livelihood status of poor farming households in rural Ethiopian areas. To do so, iDE provides four major development programs for the enablement of rural small-scale farmers:
- Agricultural water management (AWM)
- Integrated Food Security and Livelihoods
- High value agricultural commodities
- WASH (Water, Sanitation and Hygiene)
For more details on the iDE development programs feel free to check their website www.ide-ethiopia.com
Now, where do we come in? iDE is doing a great job on the ground with its products and services for their beneficiaries. However, they feel that they still need to improve their communication about what they do to their stakeholders & donors. Therefore, we will work on a holistic communications strategy for them in the next four weeks, including actions to improve communications, message content, effective communication mechanisms & timing for communications to specific audiences.
Meeting our new colleagues today at iDE and listening to their wishes and needs was already very intense. Starting tomorrow on the project together with the local experts will surely be a unique experience. Looking forward to keeping you updated on the project and the great work iDE Ethiopia is doing.
From left to right: me, Weiwei, our two contacts from iDE Ethiopia & JP